Why you should book with a travel advisor (agent) in 2024

I'll be the first to admit...

Before I joined Fora and started Innoventures, I thought travel agents were a relic of the past. I traveled all the time — I had that XL 52-page passport — and had never once used a travel agent.

One cruise booking gone awry and an overseas Covid diagnosis later, I changed my tune!

Luckily, I had booked with a TA friend and he took care of everything. I never made a single frantic customer support call (which, alone, was worth its weight in gold), didn't lose a dollar, and didn't lose a day of my (later rescheduled) wonderful trip.

Today, travel agents (or "travel advisors") are not the 90s paper-brochure-toting high school friend of your mom — they're savvy, tech-enabled professionals with insider knowledge and hands-on care.

So, what's the value? Why book with a travel advisor?

1. You'll unlock special rates, room upgrades, VIP perks.

Do you like early check-ins, late check-outs, and free room upgrades?

TAs often have access to special rates and/or exclusive perks that you might not be able to unlock on your own.

You'll benefit from our decades-long relationships with best-in-class suppliers in the travel industry (including invitation-only programs like Four Seasons Preferred and be treated like the VIP traveler you are.

With us, you’re guaranteed perks at 4,500+ hotels worldwide, including Virtuoso, Rosewood, Belmond, Rocco Forte, and more. These perks can include resort & spa credits, welcome amenities, complimentary breakfast and airport transfers.

2. You get your very own personal travel concierge.

We offer white glove service for all. We make the phone calls and do the heavy lifting — you relax.

You'll never spend your vacation on hold with a hotel. That's what we're here for.

We're your liaisons and advocates, navigating the ever-changing world of flights, hotels, and experiences so you don't have to.

3. Your trip will be personally crafted for you.

Travel the world on your own terms, at your own pace, and in your own style. Our itineraries are custom-crafted every time and uniquely tailored to your travel goals and budget.

Cookie-cutter experiences not your thing?

We'll curate unique experiences that resonate with your passions.

Whether you're a whirlwind explorer or a slow traveler, we'll match your rhythm. From adrenaline-pumping excursions to leisurely cultural immersions — your ideal pace, budget, and vision will be woven into every day.

4. We'll help you make the most of every day and dollar.

We value your time and your hard-earned money. We're all about providing the most value in each day of your trip and every dollar you spend.

We'll craft your itinerary with authentic experiences, hidden gems, and moments that you'll remember — not Groupons you regret.

Interested in booking with points? We love that value! Points advising is coming soon!